Sunday, June 6, 2010

Ads of the Damned: National Resource Defense Council, "Change"

I don't like these kinds of ads. They're way too reliant on graphics and stock film footage. The audience has to wait until the very end to discover what kind of action is trying to be elicited from the spot. The photography is grainy and foe some reason one of the boxes during the split screen shots is always triple exposed. This is a hot mess that was obviously produced on the cheap.

Final Grade: F


Anonymous said...

well I would theorize that their intent was to appear rough around the edges like the thing was produced by "just-folks" and not lobbyist or PAC etc. except the typical (and creepy) announcer voice kinda kills that idea.
who knows. But I'd guess the grainy effect was applied.
It's just an ugly-looking ad that's for sure.

Jb said...

Yeah, I just don't get it. It's just really shoddy.