You scratch My Back...

... I'll scratch yours:

A homemade ad in Monday's Roll Call boasts, "If You're Reading Roll Call, You're Reading It First," and proceeds to detail how the Capitol Hill newspaper bested the competition on the story of the FBI raid on Ted Steven's Alaska home. It also notes how the competition was forced to cite its reporting (the Washington Post and the Politico were singled out).

>UPDATE: From a tipster, "Did you guys notice in the RC ad that the WaPo article they cited was by Paul Kane and the Politico ad was by John Bresnahan." (Both are Roll Call alumns)