As old-fashioned and rustic as this event may seem, it is a really efficiently organized affair, a veritable Oktoberfest, Inc. Last year it attracted a record 6.5 million guests, who consumed 6.9 million liters (1.8 million gallons) of beer, 58,000 liters (15,320 gallons) of wine, close to 500,000 roast chickens and 102 oxen.
Last year's beer-gulping orgy brought in €955 million ($1.35 billion). Of that, €449 million came from the festival itself, €301 million from lodging expenses for out-of-towners, and €205 million for food, shopping and transportation expenses. This year's Oktoberfest run is expected to rake in revenues of €1 billion.
Wednesday, October 3, 2007
Show Us Your Lederhosen!
Spring Break -- German-style -- by the numbers:
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