Wednesday, September 12, 2007

Profiles in Obscene Luxury

Most. Expensive Car. Ever.

In a bid to add more prestige to what it already has, the Italian maker of super luxury sports car unveiled the Reventon at Frankfurt's international autoshow, a very limited edition car that looks more like an arrow than anything on four wheels.

With this price tag [$1.4 million], it is the most expensive car that it has ever built.

Needless to say, Lamborghini has already sold the 20 cars that it plans to build.

"As soon as the word got out, we sold out in four days," Chief Executive Stephan Winkelmann told Reuters, adding that they could have easily sold another 20.

Most of the buyers were men from the United States, Lamborghini's biggest market, he said.


"We have among our customers movie stars, sports stars... (but) the majority of our clients are businessmen. Men. Lovers of luxury goods," said Winkelmann.

True to its tradition of cultivating an aggressive image, Lamborghini named the car after a bull that killed matador Felix Guzman in 1943.

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