Thursday, February 2, 2012

How to Implode Your Brand in 24 Hours

You have to hand to the Susan G. Komen folks--they certainly know piss away a reputation in an incredibly efficient manner. For the life of me, I can't understand why they've adopted this new ideology-based strategy. Normally I would give an organization the benefit of the doubt and figure that they ran the numbers and believed this to be the best strategy, but the unspeakably shoddy way they've handled the PR for the decision makes that impossible to believe. I honestly don't know how it walks away from this fiasco without the resignations of the people behind the policy change and tougher institutional controls that prevent ideology from trumping the core mission of providing for women's health. Charities live and die by their reputations and right now SGK's is imploding.

But this isn't going to stop with Komen. Like most other successful charities, SGK has dozens of prominent corporate sponsors, like:

3M, American Airlines, Bank of America, Bic, Caribou Coffee, Caterpiller, Crayola, the Dallas Cowboys, Energizer, Evite, Ford Motors, Forever 21, Guess, Hewlett-Packard, LPGA, Lowe's, Major League Baseball, The Preakness Stakes, Merck, Microsoft, New Balance, Old Navy, Oracle, Pepperidge Farms, REMAX, Samsung, SELF Magazine, Stanley Black & Decker, Walgreen's, Yoplait.

Those are some huge brand names and all of them are about to be inundated with a deluge of requests to end their sponsorships or face a boycott. Some will do so before they receive the first angry email. Komen is handling this so poorly that it's brand is going to start to weigh others down with it.

17 comments:

Anonymous said...

lethal dose of diazepam buy valium online europe - diazepam side effects in pregnancy

Anonymous said...

alprazolam xanax xanax flight anxiety - xanax bars for recreational use

Anonymous said...

buy diazepam online diazepam dosage 4 mg - diazepam dosage for high

Anonymous said...

xanax alprazolam xanax online overnight - xanax .25 effects

Anonymous said...

buy diazepam online diazepam drug test results - diazepam generic drug

Anonymous said...

buy zolpidem online how much does ambien cost with insurance - zolpidem er a1

Anonymous said...

cheap xanax online yellow oval xanax pills - xanax online stores

Anonymous said...

xanax no prescription online xanax generic pill picture - valor alprazolam 0 5mg

Anonymous said...

buy zolpidem online zolpidem no prescription needed - zolpidem tartrate how does it work

Anonymous said...

order lorazepam ativan withdrawal neck pain - lorazepam 1 mg day

Anonymous said...

ativan pharmacy ativan headache - overdose from ativan

Anonymous said...

buy xanax online without rx xanax side effects hallucinations - xanax bars 3mg

Anonymous said...

purchase soma order generic soma - what is carisoprodol 350mg

Anonymous said...

cheap generic soma medication named soma - fail drug test soma

Anonymous said...

buy soma buy soma online canada - soma medication generic

Anonymous said...

buy valium no prescription valium for sale no prescription - valium normal dosage

Anonymous said...

buy soma online buy soma online in florida - order soma online from mexico